Empowering Women with Charli Matthews

Charli and her daughter rocking their Ivy House “Be Brave” ring and leopard scarf.

Charli and her daughter rocking their Ivy House “Be Brave” ring and leopard scarf.

Tell us about yourself, and your brand/organization.
I am a wife, mother of three, and a business owner. I am the CEO of Empowering Brands, a digital media & marketing services company. Through this company, I run an events group for Empowering Women in Industry. We have recently began a local chapter called Empowering Women locally. I see a great need to connect & educate women in our community to give them the tools to help them be their best self! We are planning our 1st local conference on Feb 6th, 2020 at the Bryant Conference Center where women will come together to connect and learn from each other.

Why is empowering women so important to you?
The word "empower" means to give power or the authority to do something. I have the ability through our media company and events to empower women to use their voice to educate and inspire. I believe we all (men and women) have a part to play in empowering women. However, I have seen the direct affects of women supporting women and its much more powerful! I believe there is no substitute for encouragement and support we receive from other women. It’s a need and I want to make sure every woman has a network of women to go to when they want to share their success or failures.

Charli Matthews Ivy House Boutique

How is Empowering Brands changing the world?
Through both Empowering Pumps & Equipment and the Empowering Women in Industry organizations, we highlight the people that make our daily lives as comfortable as they are. Each day, men and women make sure our water, food, energy, and many other processes are running without error so that we can enjoy llfe. These are the unsung heroes and we like to shine the light on as many as we can! We also focus on connecting

communities of people together who want to create change. Through Empowering Women, I have seen that many women are in the workforce and need the tools to go to the next step. I want to give these women access to the table and access to the tools to be successful when they present their ideas.

I want our work to be a positive, uplifting, and educational voice that helps people accomplish their goals in business and life. I believe when people find their true purpose it changes their world, therefore changing ours…

What is the best advice you’ve ever received?
I have two…

CAN… Growing up I heard “Can’t doesn’t live here, Can’t never could, and there’s no such word as can’t. I continue to hear it all the time today…

Write it down. I love reading back over my journals and remembering when I had ideas. Sometimes years later, I can see the journey of my goals coming together, and it is a great confirmation to yourself that you are on the right track.

What advice would you give to our readers?
Be You. Stop trying to please anyone else. Focus on pleasing God and Yourself and everything else will fall into place.

Be sure to connect with Charli!
Instagram: https://www.instagram.com/charlikmatthews/
Empowering Women locally Instagram: https://www.instagram.com/empoweringwomenlocally/
Empowering Women locally - Alabama (FB group)
Empowering Brands
Empowering Pumps & Equipment

Morgan Lancaster